In this post, I’m going to show you how to use Facebook Ads to generate motivated seller leads. I’ll reveal the exact strategy I used on my website. It has generated over 1,300 leads from motivated sellers. IntroductionIn this post, you will learn:
Let’s get started. What Are Facebook Ads?Advertisers pay for Facebook Ads. Facebook and its apps, like Instagram, Messenger, and WhatsApp, show them. Facebook Ads aim to reach specific audiences with your message. For example, sellers who have motivation and interest in selling their house for cash. Facebook Ads are powerful and versatile. They help businesses, individuals, and organizations to: 1. Increase Brand Awareness. Show your brand, products, or services to a wider audience. They may not have heard of you before. 2. Drive Traffic to Your Website or Landing Page. Encourage users to click on your ad and visit to learn more, sign up, or buy. 3. Generate Leads and Conversions: Collect contact info from potential customers. You have piqued their interest with what you offer. This paves the way for further communication and sales. 4. Build Engagement and Community. Spark talks with your audience. This fosters brand loyalty and a community around your message. 5. Promote Events and Sales. Announce upcoming events. Launch new products. Or run special promotions. These will drive sales and engagement. Here is an example of a Facebook Ad: Key Features of Facebook Ads:
Are Ads For Motivated Sellers Allowed On Facebook?Yes, you can post ads for motivated sellers on Facebook. But, they must follow important guidelines and restrictions. Here’s a breakdown: What Facebook allows:
What Facebook prohibits:
More tips for compliant and effective motivated seller ads:
Here are some examples of compliant and effective motivated seller ad headlines:
Best Types Of Facebook Ads For Motivated SellersTo grab the attention of motivated sellers on Facebook, make ads that fit their needs. Offer a clear solution. Here are some of the best Facebook ads for motivated sellers: Targeting:
Ad Formats:
Messaging:
Pro Tip – Pay to have a professional commercial-style “sell your house fast” video created. This video should include some comedy, memes, and recognizable figures from pop culture. This will allow you to build rapport and increase conversions. Best Practices For Creating Facebook Ads For Motivated SellersTo craft Facebook Ads that hook motivated sellers, you must go beyond the basics. Here are some best practices to take your campaigns from good to great: Targeting Precision:
Ad Format Finesse:
Messaging that Makes a Difference:
What Are Custom Audiences?Facebook Custom Audiences are powerful tools in Facebook Ads. They let you target your ads to specific groups. These groups have already interacted with your business.You can use custom audience filters. They let you target people with specific traits that matter to your marketing goals. Imagine it like sending a personalized invitation to a party. Not like shouting across a crowded room, hoping someone will hear you.Here are the key benefits of using Facebook Custom Audiences:Laser-Sharp Targeting: It’s better than targeting a broad audience. The broad audience has unknown interests. With laser-sharp targeting, you can aim your ads at people who have shown an interest in your brand. They have visited your website and interacted with your content. This increases the chances of your ad resonating with them. It will help you achieve your goal.More Engagement and Conversions: People who have seen your brand are more open to your messages. They are also more likely to engage with your ads. This translates to higher click-through rates, website visits, and improved conversion rates.Enhanced Brand Relevancy: You show custom ads to specific audiences. This shows a deep understanding of their needs and interests. This boosts brand relevance and builds trust. This approach personalizes. It creates positive associations with your brand and sets you apart from competitors. They use generic ads.Here’s what the Facebook Ads Custom Audience Dashboard Looks LikeDifferent Types of Custom Audiences:
Getting Started with Custom Audiences: Creating a Custom Audience is easy. It requires using Facebook Ads Manager. You can choose the audience type. You can define specific targeting criteria and upload your data if needed. Using Custom Audiences can boost your Facebook Ads. It does this by improving targeting accuracy. It also boosts engagement and conversions while strengthening your brand image. Be creative. Be strategic. You can use Custom Audiences to reach the right people with the right message. This will pave the way for successful seller campaigns. Think outside of the box, and get creative with your custom audiences and who you want to target. For example, targeting someone who recently inherited a property. Or, someone who is facing foreclosure will work better. This is better than a shotgun approach. What Is A Tracking Pixel?A tracking pixel is also known as a web beacon, pixel tag, or clear GIF. It is a tiny, see-through image (usually 1×1 pixel) embedded in website pages, emails, or ads. This pixel seems tiny, but it’s mighty. It’s great at tracking user behavior and online activity. How it works:
What are tracking pixels used for?
What Is A Retargeting Ad Campaign?Imagine showing personalized ads to people who have already interacted with your brand. It could be by browsing your website, watching your video, or engaging with your social media. That’s the core of retargeting. It reminds those who were once interested that you haven’t forgotten them. It shows offers or info that might entice them back to you. Benefits of Retargeting:
Common Retargeting Approaches:
Remember, retargeting isn’t about bombarding users with relentless ads. It’s about giving gentle nudges and relevant info at the right times. These guide them back to your brand in a personal and valuable way. How To Target Motivated Sellers With Facebook AdsSo, now that we have covered Facebook Ads Retargeting in depth. Let’s streamline the setup process and launch a campaign. Enter the Facebook Ads Managing App: Adroll Adroll works by integrating with your Facebook Ads Manager. It does take a little bit of work to get it set up and running, but it’s worth it. Once you get it working, it will make custom audiences for you. Then, it will send them to Facebook. The main custom audience that it builds are “users who have visited your website”. Then, upload your ad creative and ad copy and let Adroll do the work. It will retarget users who visited your website in the past. It will show them your ads while they are scrolling through Facebook. Next, track your conversions and adjust your campaigns. How To Target Motivated Sellers DirectlyIf you don’t want to pay third-party software developers, listen up. This is how you create a campaign yourself from scratch. Step 1: Create your business page on Facebook Eg: Sell My House To Bob Use a real picture of you and/or a family member. Personalize your page with relevant images/videos. Link a domain name to your business. Make the domain brandable. The business name should say what you do. Get cheap hosting at Namecheap etc. Set up a landing page to capture leads using convertri.com Alternatively, you can use Investor Carrot to host and build your site. Step 2: Set up your Facebook Ads Center account and add a payment method. Create a new ad Choose your ad type I recommend trying a two-pronged approach. Create one campaign using the Automated Ads type. Create a second campaign using the “create new ad” type. Cut the one that doesn’t perform as well. If you are on a budget, stick with “create new ad” Change the goal of the ad campaign. Click “change” Change the goal to “Get more leads” Click “Save” It will tell you that a form is required for this ad. To create a form, you must launch Ads Manager. From the main Ad Center page… Click on the 3 little dots next to “Tools” Next, click on “Visit Ads Manager” Click “Create” Make sure the buying type is set to “Auction” Choose “Leads” for the campaign objective. Click “Continue” Choose “Manual leads campaign” Click “Continue” Choose the “Housing” category Choose “Instant forms” under Conversion. Select the Business Page you created in Step 1. Set your budget & schedule. I recommend $20 a day with no end date. Don’t select any custom audiences for this campaign. That will come later. First, run your initial ad sets to gather data. Select “Manual placements” Deselect “Instagram” and “Audience network” Click “Next” Click “Add Form” Click “Create Form” Click “Continue” Name your form. Choose “More volume” as the form type. For “Background image” click “Use the image from your ad”. Set your Greeting. Choose a direct headline that has a clear action item. “Sell Your House in 14 Days” Use either a paragraph or a list to highlight the benefits of your service. “No repairs” “No closing costs” “No commissions” “No service fees” “One inspection” Add these five “short answer” questions. Under “Description” you must inform people how you’ll use their data. I recommend saying something like this: “We’ll use your information to contact you about selling your house for cash. We will never sell or share your data with third parties”. Add these three “prefill” questions. This is where you need a website. You must link to your self-hosted privacy policy. You can use ChatGPT prompts to create this. Give ChatGPT the following prompt: “Create a privacy policy for the brand Sell My House to Bob – a we buy houses company based in Chicago, IL”. Choose something similar to this under “Message for leads”. You can also have them view your website. I recommend keeping them on Facebook. Thank them for filling out the form. Inform them that someone will be calling shortly. Also, give them the option to call now. Finally, click “Create form” Now it’s time to select your Ad Creative. Choose your media, primary text, headline, description (ad copy), and call to action. Click “Add media” Select an image of an ugly house. I chose one that we flipped. Alternatively, you can choose a video. I recommend paying to have a professional commercial created. You can also record a video of yourself walking through an old house. Highlight the benefits of selling your home to an investor. Include a clear call to action at the end. Click “Next” Inspect your ad preview. Choose five different primary text calls to action. Choose five different headline calls to action. Connect your CRM and set up tracking (Optional). Do one final inspection of all of your settings. Finally, click publish! Now, let the ad run and gather data. Next, run new campaigns for users who have engaged 50% – 75% and retarget them. This is where it gets complicated. Split testing is required. Cut losing campaigns. Let the winners run. And that is exactly how you target motivated sellers using Facebook Ads! I hope you learned something. Check out the FAQ below if you have any unanswered questions. Good luck! FAQs About Facebook Ads For Motivated SellersWhat types of ad formats are effective for retargeting motivated sellers? Consider using a mix of:
More Tips:
Using Facebook Ads for motivated seller leads is a broad topic. You can tackle this challenge. Use Facebook Ads tools like Adroll. Don’t rely on your inexperience in marketing. Instead, use this powerful ad platform. It will get you better results and more conversions. Via https://www.hbrcolorado.com/how-to-use-facebook-ads-to-attract-motivated-sellers/
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AuthorHBR Colorado is the number one we buy houses company in the front range real estate market. Archives
June 2022
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